Post by account_disabled on Nov 29, 2023 23:57:25 GMT -6
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to answer that question and would rely on my knowledge.
My explanation of SEO is pretty simple nowadays. What SEO Is NOT Search engine optimization is not the collective opinion of search optimization groups. Search engine optimization is not the reverse-engineering of domain authority to Buy Bulk SMS Service attempt to swing algorithms to rank better. Search engine optimization is not manipulating or manufacturing content to trick the search engine into ranking it. Search engine optimization is not ongoing campaigns begging other sites for back links.
All of these items are focused on the search engine… not the search user. What SEO Is: Search User Optimization Search engine optimization is an outdated term and really needs to be removed from the lexicon of digital marketing. Search engine algorithms are observing, capturing, and intelligently ordering results based on the search user‘s behavior. The algorithms are continuously being updated based on user behavior continuing to change.
That means that your strategies need to continue to change and be optimized over time as well. It’s why page speed and mobile responsiveness have been driving ranking in recent years… because users are on mobile devices much more and frustrated with a slow site! If you’re going to do Search User Optimization, it’s all about the research you can collect on your target audience and your competition. SEO tools continue to improve and provide a ton of key research elements for you to identify the content that are driving interest so that you can build a much better strategy to develop, write, design, and promote content that will win over the search engine user.
My explanation of SEO is pretty simple nowadays. What SEO Is NOT Search engine optimization is not the collective opinion of search optimization groups. Search engine optimization is not the reverse-engineering of domain authority to Buy Bulk SMS Service attempt to swing algorithms to rank better. Search engine optimization is not manipulating or manufacturing content to trick the search engine into ranking it. Search engine optimization is not ongoing campaigns begging other sites for back links.
All of these items are focused on the search engine… not the search user. What SEO Is: Search User Optimization Search engine optimization is an outdated term and really needs to be removed from the lexicon of digital marketing. Search engine algorithms are observing, capturing, and intelligently ordering results based on the search user‘s behavior. The algorithms are continuously being updated based on user behavior continuing to change.
That means that your strategies need to continue to change and be optimized over time as well. It’s why page speed and mobile responsiveness have been driving ranking in recent years… because users are on mobile devices much more and frustrated with a slow site! If you’re going to do Search User Optimization, it’s all about the research you can collect on your target audience and your competition. SEO tools continue to improve and provide a ton of key research elements for you to identify the content that are driving interest so that you can build a much better strategy to develop, write, design, and promote content that will win over the search engine user.