Post by ruhaimaromana22 on Nov 6, 2024 0:09:35 GMT -6
What is native integration?
Native integration is an advertisement that is invisible to the user and is perceived as part of the natural content.
What are its advantages?
Correct native integrations do not social media marketing service cause rejection in the user. The advertisement is unobtrusive and easier to remember. And it cannot be blocked. Even an experienced user may not notice good native advertising.
How to distinguish native advertising from regular advertising
Native Advertising:
Typically, the publication contains valuable information, and the product harmoniously complements the content. Content comes first, there is no emphasis on the product.
No call to action. Just a product demo.
The product is placed on a site with an appropriate target audience.
If you remove the advertised product from the publication, nothing will change dramatically.
Contains a call to action (link to an advertising account, discount code).
The product's benefits are described separately.
The advertising object does not fit into the regular content.
Examples of Native Integrations
Instagram
Photo of cherries, without a link to the page or any positive reviews. It looks like the blogger just shared a nice photo. But the brand logo is unobtrusively present.
Youtube
Video on Lifehacker about how to eat Pringles chips.
Vkontakte
The public posted beautiful photos and mentioned what camera they were taken on.
Cons of Native Advertising
The goal of native integration is to reduce the degree of negativity of users tired of advertising. But if the user does notice the integration, he feels deceived and gets even more irritated. To prevent this, the advertiser needs to feel the line, find new non-obvious solutions. This is the downside of such advertising - there is no clear guide to success. Either the user will notice, or not.
We do not deceive readers, and if you are interested in how to improve customer service by combining text communication channels - follow the link )))
Native integration is an advertisement that is invisible to the user and is perceived as part of the natural content.
What are its advantages?
Correct native integrations do not social media marketing service cause rejection in the user. The advertisement is unobtrusive and easier to remember. And it cannot be blocked. Even an experienced user may not notice good native advertising.
How to distinguish native advertising from regular advertising
Native Advertising:
Typically, the publication contains valuable information, and the product harmoniously complements the content. Content comes first, there is no emphasis on the product.
No call to action. Just a product demo.
The product is placed on a site with an appropriate target audience.
If you remove the advertised product from the publication, nothing will change dramatically.
Contains a call to action (link to an advertising account, discount code).
The product's benefits are described separately.
The advertising object does not fit into the regular content.
Examples of Native Integrations
Photo of cherries, without a link to the page or any positive reviews. It looks like the blogger just shared a nice photo. But the brand logo is unobtrusively present.
Youtube
Video on Lifehacker about how to eat Pringles chips.
Vkontakte
The public posted beautiful photos and mentioned what camera they were taken on.
Cons of Native Advertising
The goal of native integration is to reduce the degree of negativity of users tired of advertising. But if the user does notice the integration, he feels deceived and gets even more irritated. To prevent this, the advertiser needs to feel the line, find new non-obvious solutions. This is the downside of such advertising - there is no clear guide to success. Either the user will notice, or not.
We do not deceive readers, and if you are interested in how to improve customer service by combining text communication channels - follow the link )))