Post by account_disabled on Feb 13, 2024 1:49:58 GMT -6
To ensure that publications were seen by as many users as possible, we purchased additional coverage. At first they paid for displaying publications in the users’ feed, then only for finishing reading each material. Advertising mechanics. The Yandex.Zen Scroll-to-Site tool works like this: after finishing reading an article or narrative, the user goes to the advertiser’s website without clicking on the link. To do this, he just needs to scroll further down the page.
First stage: testing materials In April , we published the first four materials Costa Rica Email List and bought additional impressions in the feed. One of the narratives worked better than the others in terms of CTR, so we first allocated the bulk of the budget to it. But it soon became clear that the article about the features of the “smart” quarter was ahead of the narratives in terms of the percentage of completions and transitions to the site. At the same time, the average time for reading an article was also longer than the time for viewing narratives.
People consciously opened the article, read it all, and then went to the site and went through the rest of the funnel - right up to calling and visiting the showroom. The article format turned out to be the most effective, since it is in it that the USP can be revealed in detail and differentiated from competitors. In contextual or targeted advertising ads, volume does not allow this. The developer's website has a detailed description of the project, but ensuring a large flow of traffic to the site is difficult and expensive. In an article in Yandex.Zen, you can tell about all the advantages.
First stage: testing materials In April , we published the first four materials Costa Rica Email List and bought additional impressions in the feed. One of the narratives worked better than the others in terms of CTR, so we first allocated the bulk of the budget to it. But it soon became clear that the article about the features of the “smart” quarter was ahead of the narratives in terms of the percentage of completions and transitions to the site. At the same time, the average time for reading an article was also longer than the time for viewing narratives.
People consciously opened the article, read it all, and then went to the site and went through the rest of the funnel - right up to calling and visiting the showroom. The article format turned out to be the most effective, since it is in it that the USP can be revealed in detail and differentiated from competitors. In contextual or targeted advertising ads, volume does not allow this. The developer's website has a detailed description of the project, but ensuring a large flow of traffic to the site is difficult and expensive. In an article in Yandex.Zen, you can tell about all the advantages.